We wanted to share some tips with you to help you get the most out of having a corporate video produced: Continue reading “How to Give Your Corporate Video a Head Start Going Viral” »
Once you have a corporate video, the name of the game is to get as many potential prospects viewing it as possible.
One of the ways you can do this is with social media marketing. Here are our top tips for helping you attract potential customers to your corporate video using social media: Continue reading “A Quick Social Media Strategy for Your Corporate Video” »
Here at flycreative we work with London companies and organisations to showcase their products and services in films.
And in our experience as a London video production company, one of the essential ingredients for any corporate video is authenticity.
Authenticity is a word you hear a lot in this new age of marketing. Since consumer trust plummeted, companies had to try harder to prove that their promises would come true.
Fortunately one of the fastest ways to deliver this is through a video that proves you can do what you say. Authentic corporate videos are more likely to go viral than those which are polished, or try and make the viewer believe they are watching something real that is in fact staged.
So here are 4 tips we use when making videos for clients to boost authenticity: Continue reading “London Video Production Blog: 4 Tips for Increasing Authenticity” »
If you’re looking for a London video production company to create a corporate video or marketing campaign, you might be wondering about the process from enquiry to completion.
Each video marketing project is different, but here we provide a rough outline of what you can expect when working with a video production company.
The enquiry stage
At the enquiry stage you may be looking at a number of London video production companies. We will do our best to answer all your video production questions you may have such as how long does video production take, what format can we produce, and how much the video production will cost.
We have a number of resources, fact sheets and downloads that we can send to you so don’t hesitate to get in touch and chat about the ideas of your project.
Once you’ve commissioned flycreative to create your corporate video we get started on the pre-production phase. This is where we plan the details of your corporate video.
We’re different to a lot of video production companies in that we can also help you with the creative development of your ideas and offer scriptwriting and copywriting services. Or we can work directly with your creative agency and shoot directly from their scripts and storyboards.
In this stage we can scout for locations, find voiceover talent and actors as well as all the materials needed to complete the shoot.
By taking time to plan at this stage we’re able to have an efficient shooting schedule and keep you informed every step of the way.
During the filming stage we can work with your employees throughout the shoot or independently. Each member of our crew will know the shooting schedule so that everyone can work together to create a smooth, stress-free shoot!
You are very welcome to join us while we shoot and watch your ideas begin to come to life.
In post production this is where the real magic happens. We take all of the footage and edit it with music, motion-graphics if needed, and polish it all to give it that movie-quality gleam.
This is also where we create the different formats of your corporate video – which come as standard on all flycreative projects.
For more details about filming your corporate video, please get in touch!
One of the services we offer as a London video production company is video production for business support.
One inadvertent benefit of using video for your marketing and business is that you can tap into video to show off your support for your business and its offerings. Even though you may only see these support videos for internal use, releasing these to the public will help build you brand because it displays how you treat your customers and how helpful you can be.
In fact, support-style videos can be used to educate your industry about products or services you have to offer without being overly promotional. The way you shoot and convey your message will be relaxed because it’s made specifically to help people; this relaxed style of video can kick up interest in your business.
For its actual use, you can point people to support videos whenever they have questions rather than spending an eternity on the phone or writing emails; you’re delivering instant satisfaction for their questions. You can even use these videos for people that aren’t your customers if they are talking about a competitive product in your industry; you essentially “snipe” the customer.
For details of how to use videos in business support, contact flycreative today.
The video parodies the Apple launches, showing people queuing outside, a fever of activity when the doors open and lots of great humour in showing customers the best way to enjoy the cider.
You can watch the video here:
There are some excellent parodies of an Apple launch and the video has done well to build on the popularity of Apple launches.
As of writing, this viral corporate video has almost 1.5 million views.
For details of how to use a London video production company for your video marketing campaigns, contact flycreative today.
Website Social Media Examiner recently released a report to state that 76% of US marketers were going to increase video marketing investment by adding videos to their site.
It’s no surprise really considering just some of the advantages of creating a corporate video for your video marketing:
- Watching videos make customers more confident about buying a product
- According to Business Insider, customers that watch videos are 85% more likely to buy a product
- Video landing pages are incredibly effective at increasing sales and enquiries (online storage firm Dropbox has a video landing page which led to 10% growth in sign ups (equating to $48 million revenue a year)
In addition to growing advantages of using video, the cost of video production is falling.
As a London video production company we’re able to keep costs competitive for our customers on the following products:
With the growth of YouTube, the potential for video-marketing is at an exciting stage.
If you’ve been considering using a video production company for your marketing, contact flycreative today to see how we can help.
As a London video production company, we often get asked by clients how they can measure the success of their video marketing campaign.
If you’ve created a corporate video to use in your video marketing campaigns, you need to be able to measure the success of the project.
Each video marketing initiative will have different goals, but the following 3 metrics will suit most situations. It may be that you want to use video to increase sales, or use video to improve customer retention and loyalty, and perhaps you want to try and create a corporate viral video.
Complex analytics can help you understand the reach of your video campaign but sometimes you need a faster way to assess the results.
This short guide should help:
What are the goals?
Different video campaigns will have different goals. Some will be used to try and directly influence sales, others might be to increase awareness of a new product, some videos are used as a marketing tool to increase leads and enquiries.
It’s important to understand the goals you have for your campaigns and also to list them in order of importance. That way you have a better gauge on how the video has performed.
Once you understand your goals, after the launch of your corporate video, the most important 3 metrics to watch include:
1: Traffic or Views
The first metric of a successful video marketing campaign is how many people are actually watching your video. This is the main indication that your content is getting in front of people.
However, views don’t tell the whole story. Some video campaigns have high traffic and views but don’t really give the company the overall results they wanted. That’s where the following 2 metrics come in to complete the picture:
2. Social Shares
For a corporate video to go viral, viewers have to be moved enough to share it and this is the second part of the puzzle.
For you to expand your reach to new customers, you need your existing audiences to share the content with their social circles. Set up alerts in Google for the name of your business and video, monitor Facebook, Twitter and Google + to see if people are watching your video and then sharing it with others.
Not every corporate video is there to directly increase sales, but every project needs to have a conversion that can be measured.
- If the goal is to increase sales, then the conversion is viewers into customers
- If the goal is to increase brand awareness, the conversion is viewers to social shares
- If the goal is to increase prospects, the conversion is viewers to leads, enquiries or subscribers.
For more help planning your own corporate video-marketing campaign, contact flycreative today.
Video Marketing has evolved over the last few years since businesses have begun using it online. Here are a few advanced tactics for video marketing to give your company an advantage:
Have people send in video testimonials
Video testimonials are extremely powerful at convincing people to purchase a product but if they come only from your business than it won’t seem legitimate. A way to get great testimonials is by sending a video production company to visit and talk to you passionate customers and capture their story. Continue reading “Advanced Video Marketing Tips” »
Video is an excellent form of lead capture for your website either through driving people to your site or using it on the actual lead capture landing pages.
A landing page is a specific page designed on your site to encourage prospects to get in touch about your service.
It might be that you want your customers to download a brochure, or make an appoitnment, or leave their details for a sales rep to call.
Landing pages are typically designed to focus the visitor’s attention on completing the call-to-action. Usually the navigation bar is missing and the only choices are to either close the page, or leave their details.
Video can be very powerful on landing pages, because rather than relying on a visitor to actively read the sales copy, you can convey a message much faster through video. Additionally, video lets you show of you products or services which puts people into the mindset as if they actually own them.
Video marketing, in this sense, should be shot where the benefits are heavily conveyed. Video can be used for lead capturing by putting people into an emotional mindset which they will be more likely to buy.
For more details about what should be included in a video for your landing page, contact flycreative today.